The core of this research conducted ten years ago is still valuable today. While search engine marketing and website ranking are always evolving you have to know the basics to implement a sound strategy.
This research was undertaken to examine literature relating to the ways in which search engine marketing (SEM) techniques can enhance a nonprofit organization’s online visibility. If someone is using the Internet to find information about a nonprofit, how likely are they to find what they are looking for? This research also sought to address what information is found after a Web site is located. If a nonprofit’s Web site is not effective, how does that further its cause?